In Minnesota your window of good weather to do construction is very slim, so you kind of feel like the downtown is always in transition. So Destination Medical Center wanted a cohesive design for a poster to go in store front windows and construction fencing. bright colors were a must to combat the surrounding mess. Since this area was in the science and research area of downtown-the flowers are all cells of different kinds in the human body. Bringing it all together.
Also the created a family friendly event "THE BIG DIG" to get kids to explore the construction site and give construction related activities for the littles to do.
